NBA will be first major North American league to sell jersey sponsorships
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The three-year trial was approved Friday by NBA owners and will take effect when the leagues contract with Nike begins
The NBA will begin selling jersey sponsorships in 2017-18, becoming the first major North American sports league to put partners logos on players uniforms.
The three-year trial was approved Friday by NBA owners and will take effect when the leagues contract with Nike begins. The patches will appear on the front left of the jersey, opposite Nikes logo, and measure about 2 1/2 by 2 1/2 inches.
Logos appear on international and MLS soccer jerseys, and many athletes in individual sports wear their sponsors attire in competition.
